Don Baskin, President, also President of Baskin and Associates, Inc., began his career in music in 1964, as the co-founder of Syndicate of Sound. During that time, he co-wrote the hit song, "Little Girl". The Rock & Roll Hall of Fame and Museum states that "Little Girl" was a pivotal song in the history of rock & roll. Today, this song is played every 20 minutes at the Hall of Fame. In 1996, Don entered into a licensing agreement with music's premiere trade publication, Billboard, to provide chart-related products to Top 10 charted Billboard musicians. Don's association with Billboard resulted in the creation of the only officially recognized, computer-based chart certification process for recognition and achievement in the music industry. In 1999, Don entered into an exclusive agreement with Fender to market a 'Top 10 Stratocaster'. Baskin & Associates own the rights to this instrument. Don began the SNAGG enterprise in March, 2000 when he realized that musical instrument theft could be greatly reduced by the effective deployment of RFID technology in musical instrument manufacture, or by retrofitting instruments with the SNAGG Microchip.

Jeff Albright is the Executive Vice President of Public Relations for SNAGG. Jeff oversees public relations and artist relations for SNAGG. He is also currently the President of The Albright Entertainment Group. Considered one of the top PR firms in the music industry, The Albright Entertainment Group has represented artists that have collectively sold upwards of a billion albums. Jeff's current and past clients include The Doors, Fleetwood Mac, Journey, STYX, Lynyrd Skynyrd, Scorpions, Foreigner, Queensryche, RATT, Kansas, Nils Lofgren, Pat Benatar, Joe Walsh, Vince Neil, Paul Rodgers, Eric Burdon, Ric Ocasek, Rob Halford, Ritchie Blackmore and Brian Setzer among other rock notables. Jeff has also represented numerous music-related companies, including The Recording Academy (Grammy-related projects), Gretsch Musical Instruments, CN8/The Comcast Network, Canada 's MuchMusic and AMC Theatres' Movie Tunes. He began his PR career in 1983 at the age of 21 as the assistant to Warren Cowan at Rogers & Cowan Public Relations. In 1985, he earned a BS degree in Business/Marketing from California State University at Northridge, where he was a concert promoter. Jeff went on to work for three other major entertainment public relations firms over the next eight years prior to founding The Albright Entertainment Group in 1993. One of those stints was working as executive assistant for Lee Solters at Solters/Roskin/Friedman Public Relations during the entire Michael Jackson Bad Tour. Since entering the business, Jeff has been awarded twenty one gold or platinum albums for his successful public relations efforts. He brings over two decades of experience to SNAGG and continues to be on the cutting-edge of music marketing and public relations.

Leila Sanfilippo is a SNAGG Director and former leading customer service manager for Seattle-based Nordstrom department stores.

Joan Chiasera is a SNAGG Director and former San Diego Symphony violinist who has been a violinist and session player/performer for three decades. Joan is also an award-winning Billboard songwriter and, more recently, one of the Top Ten artists on MP3.